Your blog monetization model

Your blog monetization model

Subscriptions. This is the traditional monetization model for news publications. For example, to get full access to news on the New York Times site, you have to subscribe: $2 a week and $8 a month. News aggregator inkl also uses a subscription model: $10 a month and $100 a year. However, along with this, inkl offers an alternative access model – readers can pay $0.10 per article. This option is convenient for those who don’t particularly follow the news, but occasionally want to read about something specific.

In-app advertising. This monetization option is used by almost all free or conditionally free news sites. For example, Flipboard uses this model (quite aggressive advertising, but you can turn it off), as do the BBC, Fox News, Buzzfeed, and many others. If you also decide to bet on ads when launching your news site, remember that you have to be careful with this monetization model: if there are too many ads or they will disturb your readers, you will lose them or they will start using ad blockers (uBlock Origin, AdBlock, Ghostery, AdGuard and others).

Freemium model. This approach implies that the bulk of your news content will be free, and along with it, you will offer your readers some exclusivity. For example, at news sites for traders such an exclusive feature is usually an expert opinion on how this or that news will affect the value of an asset or market. Other variants of exclusivity: switching off ads, videos, texts of experts.

Donations. This used to be a very rare monetization model, but in recent years it has become very popular among small and medium-sized news outlets. Larger publications, such as The Guardian, also accept donations from their readers, but for them it is not their main source of income.